May
4
Earth day give-a-ways—nah-ah-ah, you must sign up for our e-mailing list first!
Filed Under Green Events
The Green Apple Festival at Lincoln Park Zoo on April 20 and the Earth Day celebration in the Daley Plaza April 22 provided ample opportunity for green groups to beef up their e-mailing lists. (Hey, it’s greener than flyers!)
Those manning the stands put out all kinds of tempting give-a-ways to entice the crowd to come closer. From coupon codes to packets of wild flower seeds to mini-samples of “Simple Green All-Purpose Cleaner” (which says on the label is non-toxic and biodegradable), bargain hunters with a green eye smelled the whiff of free stuff.
More than once, I overheard a tug-of-war between people hungry for green give-a-ways and group reps. If a peruser could not manage to snatch one of the give-a-ways without notice, a polite, “won’t you sign up for our e-mailing list?” inevitably got them, hook, line and sinker.
(Marty Casey and Lovehammers perform “Trees” at the Earth Day celebration in Daley Plaza.)
But who’s afraid of e-mailing lists? I, for one, put myself down for every one of them. I use it as a way to keep up on events. But I noticed when I eagerly dive-bombed my way to the e-mailing list clipboard, ignoring the potential prizes for signing up, the weary reps flashed me a smile of delighted surprise.
Who will be the first to e-mail me, I wonder?
Hi Joyce - glad to see your site is back up and running. I absolutely love the look of it…such nice color thanks to all of your lovely photos and the layout is so tidy. I’m actually sorry I didn’t come across this theme myself! But I digress.
I especially enjoyed a couple posts: the one that was a call to action, meant to encourage people to do something on behalf of the environmental cause (it’s great to have posts people can actually act on), and the post that pondered whether some of the activities at the zoo event were off the mark, i.e. the loud music that may have disturbed the animals and certainly annoyed at least some people. It was nice to have that feel of you thinking out loud, sharing what was going through your mind at the event. That’s something that I think will help distinguish your blog from others with an environmental focus, so keep it up.
I think it was also wise to focus primarily on Chicago, since there’s just such a huge amount of info out there about all things ‘green’ these days.
I’m really impressed - again, I think it looks wonderful and reads really well. I look forward to checking back in the weeks to come.
Best,
Rebecca